There are over a million retail stores in the United States alone, and they average one renovation every five years. Store managers are pushed to find time for research on how to best showcase... This description may be from another edition of this product.
Admittedly, this is a very specialized book for a very specialized market. I'm not really sure how my office acquired this book, perhaps one of my predecessors was a memeber of an architectural book-of-the-month club. But it's been on my bookshelf ever since I've worked here and I thought I'd read through it. This book really has a lot of helpful hints at arrangement and placement of store shelves, kiosks, casework, etc. It tells the store owner how best to present their items for sale in the hopes of attracting buyers. The book has twenty chapters, each explaining how a different type of store (apparel, hardware, jewelry, food and baked goods, etc. all should be arranged for maximum marketing. The book then diagrams out each type of store with some pointers for the nuances of the several types of stores described. Not being an architect or a store owner lead me to believe this is a state of teh art book, as I've seen most of the shelving arrangements in place in the stores I frequent. However, the scholar in me tells me this is a snap shot in time and that new ways of presenting goods will always emerge. Such is the way of the world. We are all relevant for a while then someone new comes along and we all struggle with obsolesence.
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