Time-Aware Conversion Prediction for E-Commerce

by Wendi Ji, Xiaoling Wang, Aoying Zhou

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem -- what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements...

• Format: Hardcover
• Language: English
• ISBN: 9813224703
• ISBN13: 9789813224704
• Release Date: March 2018
• Publisher: World Scientific Publishing Company
• Length: 152 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"