TikTok as a Tool for Building Brand Awareness

by Mario Haro Salazar and Diana Espinoza Alcívar

For the majority, it does not require an introduction, but if it still sounds new to you, TikTok is a social network based on sharing short videos, up to 60 seconds.There are three ways to create a brand presence and promote products on TikTok: Create your own channel where the brand shares its videos. Hire ads on the platform. Collaborate with influencers for sponsored content on their profiles.Surely, the question that will continue to haunt your...

• Format: Paperback
• Language: English
• ISBN: 6205511290
• ISBN13: 9786205511299
• Release Date: October 2022
• Publisher: LAP Lambert Academic Publishing
• Length: 60 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"