Through a Lens of Scarcity: Health Communication in a Low-Income Context

by Hanna Luetke Lanfer

Introduction.- Strategic communication.- Scarcity.- Integrating poverty influences into communication campaign development.- Sierra Leone.- A qualitative study on health communication in a low-income context (Study 1).- Field experiment of a communication campaign on hand hygiene (Study 2).- Conclusion.

• Format: Paperback
• Language: English
• ISBN: 3658349131
• ISBN13: 9783658349134
• Release Date: September 2021
• Publisher: Springer vs
• Length: 387 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.9" x 5.8" x 8.3"