Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis

by Dawn Iacobucci, Frank R. Kardes, Deidre L Popvich, et al.

Reviews topics that are essential complementary analytics that enable behavioral marketing researchers to thoroughly test theories and hypotheses, and thereby advance their respective literatures and contribute to knowledge bases. Intended for behaviorally oriented marketers interested in learning more about some core analytical tools of the trade

• Format: Paperback
• Language: English
• ISBN: 160198913X
• ISBN13: 9781601989130
• Release Date: December 2015
• Publisher: Now Publishers
• Length: 106 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"