Thought Leadership: Prompting Businesses to Think and Learn

by Laurie Young

Book Overview

Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies...

• Format: Paperback
• Language: English
• ISBN: 0749465115
• ISBN13: 9780749465117
• Release Date: October 2013
• Publisher: Kogan Page
• Length: 344 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"