This Little Kiddy Went To Market: The Corporate Capture Of Childhood

by Wendy Varney, Sharon Beder, Richard Gosden

Book Overview

This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties. She presents an alarming picture of how a child's social...

• Format: Hardcover
• Language: English
• ISBN: 0745329160
• ISBN13: 9780745329161
• Release Date: July 2009
• Publisher: Pluto Press (UK)
• Length: 320 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"