This Is Service Design Thinking: Basics, Tools, Cases

by Marc Stickdorn and Jakob Schneider

Book Overview

How to design and market services to create outstanding customer experiences

Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one...

• Format: Paperback
• Language: English
• ISBN: 1118156307
• ISBN13: 9781118156308
• Release Date: January 2012
• Publisher: Wiley
• Length: 384 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.8" x 7.4" x 9.1"