This Is Advertising

by Eliza Williams

Advertising has changed. In today's world of multimedia and digital technology, the industry must find ways to build new relationships between brands and their audience, to make each product relevant as well as desirable. No longer is a simple television advertisement enough; brands need to communicate with their audience through all different kind of media.

This is Advertising addresses the changes that are occurring within advertising,...

• Format: Paperback
• Language: English
• ISBN: 1856696472
• ISBN13: 9781856696470
• Release Date: March 2010
• Publisher: Laurence King
• Length: 224 Pages
• Weight: 2.37 lbs.
• Dimensions: 0.8" x 8.3" x 10.8"