Thinking in New Boxes: A New Paradigm for Business Creativity

by Alan Iny and Luc de Brabandere

Book Overview

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0812992954
• ISBN13: 9780812992953
• Release Date: September 2013
• Publisher: Random House
• Length: 352 Pages
• Weight: 1.42 lbs.
• Dimensions: 1.0" x 6.4" x 9.3"