Think, Play, Do: Innovation, Technology, and Organization

by Mark Dodgson, Ammon Salter, David Gann

Book Overview

The innovation process is the most important of all business processes. Innovation is the means by which value is constructed and efficiencies are created. It is the source of sustainable competitive advantage. This book shows how the innovation process is changing profoundly. Part of the change results from the application of new technologies to the innovation process itself. A new category of technology has emerged which we call 'innovation technology'...

• Format: Paperback
• Language: English
• ISBN: 0199268096
• ISBN13: 9780199268092
• Release Date: September 2005
• Publisher: OUP Oxford
• Length: 280 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.6" x 6.3" x 9.3"