Think Marketing

by Mesdag Martin Van and Martin Van Mesdag

Marketing is often regarded as an activity separate from other management functions. This book aims to improve managerial effectiveness by encouraging readers to take a marketing-oriented view in their approach to all aspects of business.

• Format: Hardcover
• Language: English
• ISBN: 1852510951
• ISBN13: 9781852510954
• Release Date: August 1991
• Publisher: Mercury Books
• Weight: 1.15 lbs.