"Effective writing communicates the message in a way that makes it easier for the reader to relate and react positively to what they (reader) understand. Effective writing is helped or enhanced by 'charting-a-course' to convey your message with impact." Bob 'Idea Man' HooeyPerhaps, like me, you have found the idea of capturing your words in writing a bit intimidating. I have written this writing primer, just for you. It is not intended to be the definitive...