They Just Don't Get It! explores an all - too - common dilemma: when people around us just don't ''''''''get'''''''' our ideas. Through a charming illustrated fable, it tells the story of Julie Buffet, a hard - charging advertising executive with what she thinks is a fantastic idea for a new campaign. But nobody gets it - not the client, not her boss, and not her coworkers. And Julie can't understand why. We have all found ourselves in this situation...