Los Angeles-based artist Ed Ruscha, one of the seminal American artists of the past 30 years, is known for taking elements from the visual language of advertising and commercial art: he has made hundreds of 'word' prints, drawings and paintings that exhibit an interplay between bold letters and softly shaded, atmospheric backgrounds. This book reproduces close to 600 'word' artworks by Ruscha, all of which characterize his artistic scope...