Theory of Media Literacy: A Cognitive Approach

by W. James Potter

Book Overview

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions...

• Format: Hardcover
• Language: English
• ISBN: 0761929517
• ISBN13: 9780761929512
• Release Date: May 2004
• Publisher: Sage Publications, Inc
• Length: 320 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"