Theories of the Multinational Enterprise: Diversity, Complexity and Relevance

by Joseph L.C. Cheng

The early research on multinational enterprises usually relied on traditional economic theory or relatively simple but powerful theories developed in the field of international business. They were developed to help us understand why firms entered international markets. However, as the field of international management has developed further, with more scholars from adjacent disciplines conducting research on issues of importance to international markets...

• Format: Hardcover
• Language: English
• ISBN: 0762311266
• ISBN13: 9780762311262
• Release Date: August 2004
• Publisher: Jai Press Inc.
• Length: 268 Pages
• Weight: 1.14 lbs.
• Dimensions: 1.0" x 6.4" x 8.9"