The X and Y of Buy: Sell More and Market Better by Knowing How the Sexes Shop

by Elizabeth Pace

Shopping for a man's suit? Walk into a department store, and they're right by the door'men's suits in every color and size. A guy gets in and out in plenty of time for kick-off. Need a woman's suit? Block out the afternoon'her clothing is strategically placed in the farthest corner of the store, past the handbags (on sale ), behind the lingerie, and through the jewelry section. Men and women are wired to shop and buy differently, and smart business...

• Format: Hardcover
• Language: English
• ISBN: 1595551050
• ISBN13: 9781595551054
• Release Date: June 2009
• Publisher: Thomas Nelson
• Length: 220 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.9" x 5.6" x 8.4"