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Paperback The Write Approach: Techniques for Effective Business Writing: Second Edition Book

ISBN: 9004268227

ISBN13: 9789004268227

The Write Approach: Techniques for Effective Business Writing: Second Edition

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Format: Paperback

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Book Overview

Olivia Stockard, PhD, is a New York-based communications consultant who helps business writers use their skills in analysis and logic to produce successful business messages. In this new edition of The Write Approach, Dr. Stockard discusses how the speed of technology can cause business writers to shortcut the thinking, planning, and editing needed for good writing. Rather than "pushing the send button" without considering the consequences,...

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