The World Wide Web: A Mass Communication Perspective

by Norman J. Medoff and Barbara K. Kaye

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• Format: Hardcover
• Language: English
• ISBN: 0767400305
• ISBN13: 9780767400305
• Release Date: January 1998
• Publisher: McGraw-Hill Humanities/Social Sciences/Langua
• Length: 404 Pages
• Weight: 1.46 lbs.
• Dimensions: 0.7" x 7.4" x 9.3"

Customer Reviews

Interesting historical perspectives on the World Wide Web and Mass Comm - excellent foundations read

I first read this text as required reading in an communications web technology class I took last year, and found the overall content and correlations to be valuable, especially for a non-technical communications student and having no real understanding of the internet (other than general use) beforehand. I think this book does a great job of introducing students to the very technical world of internet communication technologies, even though much of the examples cited are getting a bit old (like some of the stats and such). But the book is really good about explaining the relationship of the internet to mass communications and the importance of social and legal issues. For what it's worth, i found it valuable and would recommend it for those in the communications field. It would be nice if the authors would update it, though.