The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy

by Adam F. Simon

Book Overview

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates...

• Format: Paperback
• Language: English
• ISBN: 0521001919
• ISBN13: 9780521001915
• Release Date: April 2002
• Publisher: Cambridge University Press
• Length: 198 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 6.8" x 8.9"