The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

by Pamela Slim

Book Overview

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view

Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile--aiming all their sales and marketing efforts towards this single type of person--and end up missing out on endless opportunities to sell their services or products.

Award-winning business coach, speaker...

• Format: Hardcover
• Language: English
• ISBN: 1264266790
• ISBN13: 9781264266791
• Release Date: November 2021
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.2" x 6.3" x 9.1"