The Why of Sports Design: Design Principles in Sports Marketing

by Steve Wilson

Book Overview

Design isn't just pushing pixels around a screen. Properly trained designers are thinkers and problem solvers that can anticipate an audience's needs and habits in any graphic. And with the average human attention span now at 8 seconds or less, a designer must be able to inform and entertain an audience in a short amount of time.But, in order to effectively reach your audience, you must learn the "why" of design before you can master the "how." In...

• Format: Paperback
• Language: English
• ISBN: 1987402472
• ISBN13: 9781987402476
• Release Date: May 2018
• Publisher: Createspace Independent Publishing Platform
• Length: 158 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"