The White Paper Marketing Handbook: How to Generate More Leads and Sales with White Papers, Special Reports, Booklets, and CDs

by Robert W. Bly

Book Overview

Discover how white papers can create interest, generate leads, build relationships and drive sales. THE WHITE PAPER MARKETING HANDBOOK is the first of its kind, and offers the inside information from... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324300824
• ISBN13: 9780324300826
• Release Date: February 2006
• Publisher: Thomson South-Western
• Length: 229 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.0" x 6.2" x 9.3"