The Way of the Laowai: The Importance of International Self-Awareness for Businesses

by Tyler Johnson

In today's global economy, many companies are hiring for the wrong reasons. Choosing bright high-achievers based solely on their advanced degrees and diversity can be a significant mistake. To handle your marketing, branding, and sales in a marketplace that literally spans the world, you need a workforce with a deeper understanding and respect for other countries and their cultures. Based on his years as a "laowai"-an outsider-working in Asia, Tyler...

• Format: Paperback
• Language: English
• ISBN: 1544502117
• ISBN13: 9781544502113
• Release Date: March 2019
• Publisher: Lioncrest Publishing
• Length: 152 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"