The Wallet Allocation Rule: Winning the Battle for Share

by Lerzan Aksoy, Timothy L. Keiningham, Alexander J. Buoye, et al.

Book Overview

Customer Loyalty Isn't Enough--Grow Your Share ofWallet

The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in theHarvard Business Review and MIT Sloan ManagementReview, this landmark book introduces a new and rigorouslytested approach--the Wallet Allocation Rule--that isproven to link to the most...

• Format: Hardcover
• Language: English
• ISBN: 111903731X
• ISBN13: 9781119037316
• Release Date: February 2015
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.3" x 9.3"