The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne - Library Edition

by W. Chan Kim and Rene Mauborgne

The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over four million copies globally and is in print in forty-six languages. But much of W. Chan Kim and Ren e Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place...

• Format: Audio CD
• ISBN: B0CWLL29ZL
• ISBN13: 9798874723521
• Release Date: February 2024
• Publisher: Blackstone Pub