The Victory Lab: The Secret Science of Winning Campaigns

by Sasha Issenberg

Book Overview

The book "Politico" calls ""Moneyball" for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in "The Victory Lab," ""journalist Sasha Issenberg tells the hidden story of the analytical revolution...

• Format: Hardcover
• Language: English
• ISBN: 030795479X
• ISBN13: 9780307954794
• Release Date: September 2012
• Publisher: Crown Publishing Group (NY)
• Length: 368 Pages
• Weight: 1.39 lbs.
• Dimensions: 1.2" x 6.4" x 9.4"