The Very Best from Hallmark: Greeting Cards Through the Years

by Ellen Stock Stern

This collection of 750 of Hallmark's best takes readers through seven decades of birthdays, births, trips, holidays, get well wishes, graduations, and more. The story of this remarkable company is as... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0810917459
• Release Date: January 1991
• Publisher: Harry N Abrams Inc
• Length: 160 Pages
• Weight: 2.32 lbs.

Customer Reviews

The very best of Hallmark.

A gorgeous book of greeting cards that will delight fans of Americana and others interested in popular culture. The 750 color cards are arranged by year in obvious chapter headings, Teen Age, Happy Birthday, Wedlock, Bon Voyage etc. Ellen Stern writes an informative twelve page introduction to the company. The chapter on flowers shows Hallmark's best selling card, a basket of pansies issued in 1939. I'm a fan of Christmas cards and I was pleased to see nine cards painted by Norman Rockwell. Haddon Sundblom, who painted the Coca-Cola Santa also has a showing. Turning over the pages it soon becomes apparent that from the start Hallmark set themselves a very high standard of design, thanks to the founder Mr Joyce C Hall and if you want to follow the history of the company in cards this the book for you. ***FOR AN INSIDE LOOK click 'customer images' under the cover.