The Value of Luxury: An Emerging Perspective

by Beata Stpie

Book Overview

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing...

• Format: Paperback
• Language: English
• ISBN: 3030512207
• ISBN13: 9783030512200
• Release Date: October 2021
• Publisher: Palgrave MacMillan
• Length: 431 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 5.8" x 8.3"