The Value Driven Bank: Strategies for Total Market Satisfaction

by R. Eric Reidenbach, Gordon W. McClung, Terry C. Wilson

Competitive differentiation typically comes through pricing--a dangerous strategy. The Value Driven Bank offers an innovative management strategy for financial institutions to capitalize on internal... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1557387737
• ISBN13: 9781557387738
• Release Date: April 1995
• Publisher: Irwin Professional Publishing
• Length: 232 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.8" x 6.2" x 9.4"