The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web

by Steve Mulder and Ziv Yaar

Book Overview

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0321434536
• ISBN13: 9780321434531
• Release Date: August 2006
• Publisher: New Riders Publishing
• Length: 293 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.3" x 9.3"