The Unofficial Guide to Starting a Business Online

by Jason R. Rich

Book Overview

The inside scoop... for when you want more than the official line If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your online venture, this guide gives you step-by-step guidance and helps you avoid common pitfalls. You don't have to be a computer guru or programmer,...

• Format: Paperback
• Language: English
• ISBN: 0471748382
• ISBN13: 9780471748380
• Release Date: January 2006
• Publisher: John Wiley & Sons
• Length: 434 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.0" x 5.3" x 8.3"

Customer Reviews

It pays to read

Very informative. Many tips of how to negotiate online business. Actually borrowed this from the library and felt it was a book to keep. A necessary reference even after you are online.

Get Started with this book.

Jason R. Rich has written a useful book that tells the newbie to web business how to get started. You will find lots of information, references, hints and suggestions to begin your own online business. If you don't procrastinate, it is quite possible for you to achieve your entrepreneurial goals.

This book gave me some new ideas for my On-line business

I started my own business and have been selling books online for over 5 years (and doing very well thank you), and I also volunteer in my free time as an outplacement counselor for a local non-profit training facility, so I have had a little bit of experience in business; and I have to tell you after reading the dreadful reviews I picked up a copy of this book just for grins... not! This book has some really good ideas. True there is no magic bullet, but that's just it, this book gives good direction and if you have a half-way decent brain and some ambition you will do the rest. My biggest problem as an outplacment counselor (whose job it is to help people to go out there and look for a job) is motivating them. I give them the direction but they want the easy fix. This book will not give you an easy fix, but if you want some good solid ideas ... read this book.

Read this book.You might be the next successful entrepreneur

I have read a few more books on this subject. All of them share many concepts. However each of these books add useful ideas of how to start an online business. I recommend to read not only this one but others like: "Starting an Online Business" by Frank Fiore, "Mompreneurs Online" by Patricia Cobe and "Making Money in Cyberspace" by Paul and Sarah Edwards. Do not stop only on one book, search other sources and you will have a better idea about Online Bunisness. This book have some chapters that will be very basic to some readers but the overall idea of this publication is worth to read it. You will find interviews with succesful e-commerce entrepreneurs. I loved the interviews with Chris Gwynn in Chapter 16 (founder and president of Fridgedoor.com) and Tim Brady and Paul Graham in Chapter 15 (Vice President of Production and Executive Producer of Yahoo Stores). Dont't miss this book! you might be the next successful e-entrepreneur...

Good starting point

This is a good book to read before you start your online business. Obviously it won't make you successful, but it will keep you sane over the many little details of running a business, esp. an online business. Written in easy-to-understand language, the book is highly readable and the information highly useful and also up-to-date. The small physical format also makes it easy to carry around and read it any time.The book covers things like how to prepare to do business online (what business to go into, financing, etc.), getting online (hosting, domain...), promoting online, etc. There are many tips provided in the margins.