The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

by Scott Miller, David Morey, Scott Miller

How Underdogs Come Out On TopWhat do US Special Ops, Google, George Washington, Starbucks and Oprah Winfrey have in common?They use the insurgent approach of The Underdog Advantage to win.All of these... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071439196
• ISBN13: 9780071439190
• Release Date: June 2004
• Publisher: McGraw-Hill Companies
• Length: 251 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.9" x 6.4" x 9.4"

Customer Reviews

Hit the Nail on the Head!!

After 35 years of executive experience, I continue to be struck by the lack of urgency existing in organizations today. If there's one message in this book that should be paid attention to, it is the aspect of acting with a sense or overriding urgency. Every aspect of your competitive environment demands it!! MJaroch

Just the right motivation.

Business books can be a rather repetitive banter of "do this - get that" strategies, often very forgetable. This book was completely out of the average mold. Miller and Morey cut to the chase, keep up the beat and open the door to a different way of thinking. Whether using the overall strategies, or honing the instinctual skills, this is a must read for anyone trying to move forward in their business, their relationships, or their lives.

Entertaining

A smart, witty and compelling read...this book will have you charging to instill change in your company well before you've finished reading the last chapter. The authors recommend simple steps to implementing sophisticated strategies such as "do the doable" or "move the movable". The case studies are persuasive and argue in favor of an offensive, no-compromise, approach to taking market share whether you're the leader in your space or the "underdog". The book will tell you who to enlist to win, why and how. Can a management book be inspiring? Yes. Still what struck me the most is the writing style the authors' use which is as energizing and dynamic as the strategies they recommend.

Excellent Book - Changing the Rules of Marketing

I worked for years at a large Fortune 500 company in which the new rules of marketing were largely ignored, and since the market was mature and slow moving, the effects were not easily felt.However, the companies resistance to product oriented marketing and acting as an underdog as Professor Morey suggests has led the company into decline. Its no longer able to maintain itself as a premium brand and since its a mature market - has a large slope to climb.This book, full of advice and case studies on how to act like an underdog and focus on product marketing is a great tool for anyone looking to grow or maintain market share. Highly Recommended.

Great Read

Most business management books repeat at nauseam one or two concepts to improve one's business. The boredom experienced while reading such books has almost come to be expected. The Underdog Advantage is an exception. Not only is the book chock-a-block with concepts, too many in fact to outline in this review, but they are well explained, organized and supported by interesting case studies. The concepts are simple yet strategic in their timing and application. The political analogies help with retention and to explain the concepts to others--A great tool. I'd recommend this book to business school students and senior executives alike.