The Umami Strategy: Stand Out by Mixing Business with Experience Design

by Aga Szóstek

Creating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organization to deliver your unique flavor. Sz stek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavor to your food.

How do you build a powerful yet...

• Format: Paperback
• Language: English
• ISBN: 9063695799
• ISBN13: 9789063695798
• Release Date: March 2021
• Publisher: Bis Publishers
• Length: 240 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 6.7" x 9.0"