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Paperback The Ulysses Factor: Evaluating Visitors in Tourist Settings Book

ISBN: 0387968342

ISBN13: 9780387968346

The Ulysses Factor: Evaluating Visitors in Tourist Settings

In 1982, when my book The Social Psychology of Tourist Behaviour was published, it was almost possible to review academic research on tourism. In 1988, in a book of similar scale, such a review is almost impossible. The aim of the present volume is, therefore, to outline a body of work which adopts a consistent theme and method in exploring the topic of tourism. The approach is one of emphasising tourists' reactions and behaviours. The work is both...

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