Part 1 is Dan Kennedy's book. It is memorable and timeless. Read every word. It's a winner. His laser guided radar is pointed at answering but one question. It is this. "Is there one, single secret to success of such overriding importance that, if concentrated upon exclusively, will literally change a person's entire life experience and results? If so, what is it?"In Part 2, co-author Tom Ribar offer you strategies from his life experience to help you grow your business and reach your goals. Here you will find 10 triggers or strengths he has found to be important principles on which you can base becoming the person who attracts success.In Part 3 you will be introduced to 11 hand-picked entrepreneurs. They will describe the keys to their success and how they have applied many of the Kennedy-style marketing principles and practices. Each author in this section sets their own sail and is defining success on their own terms and in their own way. Please applaud each of these entrepreneurs for their successes.Part 4 is "Getting Started on Your Ultimate Success Journey. You will be introduced to the Glazer-Kennedy Insider's Circle, the place for prosperity, (your prosperity) where Entrepreneurs, Business Owners, Self-Employed Professionals and Sales/Marketing Pros gather each and every month in Green Bay and Madison to work ON their business. It is the one time every month where the visionary people who are committed to abandoning their old school of marketing get together.The monthly event is called a monthly marketing summit because the focus is on working together, helping each other to improve their businesses. It is all about studying and applying Dan Kennedy's ideas, tactics, and strategies. Topics from business building and marketing to developing the right mind set to stay the course are all fair game at a monthly summit. The Glazer-Kennedy Insider's Circle is the 'place' where big ideas become your best practices.
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