The Ultimate Secrets of Advertising

by John Philip Jones

Book Overview

This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. Although the data in the book is based on sound samples and proven measurement techniques, they are explained with the simplest mathematics and the clearest prose.

• Format: Paperback
• Language: English
• ISBN: 076192244X
• ISBN13: 9780761922445
• Release Date: September 2001
• Publisher: Sage Publications, Inc
• Length: 256 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"