The Ultimate Marketing Toolkit: Ads That Attract Customers. Brochures That Create Buzz. Websites That Wow.

by Paula Peters

From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:
Blogs and bloggingPay-per-click advertisingSearch...

• Format: Paperback
• Language: English
• ISBN: 1593374976
• ISBN13: 9781593374976
• Release Date: April 2006
• Publisher: Adams Media Corporation
• Length: 215 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.5" x 9.0"

Customer Reviews

A Great Marketing 101 Primer!

As a small business owner myself, I've found a lot of useful tips from this book, from for do-it-yourself marketing, step-by-step instructions for creating your business cards, a professional bio, letters, brochures, press releases, ads, web site content to newsletters. It shows you how to create professional-looking promotional pieces without spending lots of money. I also really liked the guidelines to coming up with a 30-second sound bite, and writing an effective tag line (that actually says something useful...).

Practical, Insightful, Real-Life

Over the past several months I have applied many of the recommendations in this exceptional book. I am pleased to say my results have been extraordinary! Of particular help were the sections on sales letters, brochures and postcards. I have implemented many of Ms. Peter's recommendations and have been delighted with the positive response. This book is the real deal; well worth the investment. This book may become the paragon for future marketing books.

Great Toolkit. Lives up to its title.

This is a great reference for anyone interested in marketing. I recently took a job that involves some marketing and do not have a background in business. I found the book to be very helpful in getting started and learning the bacics. The Ultimate Marketing Toolkit is very user freindly,keeps your attention and is filled with great advice. It has a unique feature in that you can start at any chapter. If you are interested in designing a business card you go to the correspondng chapter and if you want to work on brochure lay out you go to that one. Definitely a thumbs up!

Don't do anything more in your business until you read this book.

From the "Thirty Second Soundbite" to the last chapter, I couldn't put this book down. It was one revelation after another, as the author clarified things that seemed so complicated before. The book walks you through all the major aspects in showing your professionalism as a business or growing your existing business, whether small or large, with minimal expense. And all done without techno-babble, written in easy-to-follow steps and a clear format that includes examples, helpful tips, warnings of what to avoid, good outlines, and reviews of each chapter. Obviously written with a great deal of experience, Peters shares with the reader the most well-kept mysteries about important business builders, from writing a business letter or an ad to building a web site. This book is a must read for anyone who wants to be pro-active in their own business and watch it grow by putting their best professional foot forward.

The best book on marketing fundamentals

From the Introduction of The Ultimate Marketing Toolkit: "If you are looking for academic mumbo-jumbo marketing theory, this book is not for you. The Ultimate Marketing Toolkit includes only simple, easy-to-follow instructions for creating your own marketing toolkit." Paula Peters is an outstanding writer. The Ultimate Marketing Toolkit is the best book available on marketing fundamentals and is refreshing in its clear, concise, and pragmatic presentation of the basics of business marketing. You will find sound and useable advice on 14 essential elements necessary for the successful marketing of any business. Peters has formulated and clearly communicated a theory of business marketing. While The Ultimate Marketing Toolkit offers straightforward "how to do it" topical outlines it also presents a systematic and comprehensive strategy for business marketing. This book should become a classic reference in this field. A visit to the author's web site reveals that she leads by example.