The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-Term Marketing Plans

by Robert Hamper and Robert J. Hamper

THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURY

Everything You Need to Plan Your Strategy and Achieve Your Goals

From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.

Packed with essential...

• Format: Hardcover
• Language: English
• ISBN: 0071809090
• ISBN13: 9780071809092
• Release Date: September 2013
• Publisher: McGraw-Hill Companies
• Length: 320 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.3" x 7.5" x 9.3"