The Ultimate Guide to Sports Marketing

by Joe Jeff Goldblatt, Lisa Delpy Neirotti, Stedman Graham

Book Overview

Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers- Specifics of licensing deals

• Format: Hardcover
• Language: English
• ISBN: 0071361243
• ISBN13: 9780071361248
• Release Date: March 2001
• Publisher: McGraw-Hill Companies
• Length: 315 Pages
• Weight: 1.48 lbs.
• Dimensions: 1.0" x 6.1" x 9.1"

Customer Reviews

Worth every dime

This book is full of good information, and some new perspectives on old themes. I would recommend the book to anyone starting an event or seeking sponsorship for an existing event. Every sponsor seeker should have this book in their library and read it every year or two.