The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques That Really Work

by Tom Antion

Book Overview

Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources...

• Format: Paperback
• Language: English
• ISBN: 047171870X
• ISBN13: 9780471718703
• Release Date: June 2005
• Publisher: John Wiley & Sons
• Length: 294 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.9" x 6.1" x 8.9"

Customer Reviews

Tom Antion Delivers

The Ulimate Guide to Electronic Marketing lives up to its title. Most importantly if you're just starting an Internet business, then this book must live on your desk. My copy is highlighted and has post-it notes poking out all over the book. There are tons of useful, practical and easy to implement tools and tips throughout. Even if you're a seasoned marketer online, I have no doubt you'll find a new trick or be reminded of a strategy you must implement to make money online. Tom Antion walks his talk. He's a millionaire who has made his fortune by marketing his business, services and products online. I know my business revenue has grown significantly since implementing many of Tom's strategies that are found in this book. But be warned! This is not about getting rich quick. As with most things in life, you have to do the work.

Bridges the gap between poor dork and rich dork

This book is a great example for all of us that believe that riches can be made purely through the Internet - such as the "I wake up and have $3,000 of orders in my email box each day." dreams. Yes, you can make this kind of money, but your chances are slim - the competition is fierce. Antion's book gives tons of great strategies for your e-biz, that many overlook. He then mixes these with some flesh-and-blood applications so we are not totally dependent on our search engine rankings. He is not overly technical, as we learn that he was a public-speaking guy that slid in the side door to the ebiz world. This is a plus, as his presentation flows well and draws examples. The insane amount of affiliate advertising gets old, but hey - the book is a great example of what he preaches. If you don't make back the 13 dollars you spend on the book, there is something wrong with you :) Have fun - God bless

Excellent Primer for Internet Marketing

Tom Antion is the kind of Internet guru you would like to meet for a cup of coffee, if you are pondering the thought of creating your own web site or perhaps fine tuning a site that it already up and running. Drawing heavily on his vast business experience, there is little doubt that he is extremely skilled in his craft of realizing the advantages of Internet-based marketing tools and techniques, as The Ultimate Guide to Electronic Marketing for Small Business demonstrates. As pointed out in the book, one of the challenges of making a book based on the Internet is that the landscape is constantly changing. In order to address this problem, Antion has chosen to present broad-stroke principles that are vividly illustrated showing how to effectively use the Internet in selling products and services. Divided into seven chapters, the primer uncovers a lot of gems pertaining to websites that kick, the website sales process, mechanics of website sales, creating a successful electronic magazine, product development, international websites, and some cool Internet stuff. Within these chapters readers are immersed into information touching on topics as how to acquire powerful websites for virtually no investment, how to achieve high rankings in the search engines, building a massive e-mail database of people who want to hear from you, latest techniques in reaching your customers, reducing your customer service costs, using telephone seminars to enhance your cash flow, learning the psychological sales process of a website so that the site sells, joint venturing with others, writing articles for other e-zines, getting content for your site, freebies, use of various technologies to enhance your site such as blogging, and many other useful tips. In addition, there are a great deal of subheads, web site references, a glossary of terms, and succinct summaries of each chapter, wherein readers are told what they need to know. Moreover, as the author mentions, there are a tremendous number of details to learn in order to successfully sell your products and services on the Internet. No doubt, questions will continually arise; consequently there is mention of handy sites that will assist the reader in securing the needed help. As for Antion's writing style, it is casual and straightforward, devoid of technical jargon, that definitely enhances its practical value as an excellent primer for readers with a limited background in Internet marketing. Norm Goldman, Editor Bookpleasures

Good Guide to Applying the Elbow Grease

I found Antion's book definitely worthwhile. He lays out what he has found to be successful in a clear and understandable way, and he covers a tremendous amount of ground. I particularly liked his take on testing (product, price, copy, etc.) and how it can work for you online. Please do note, however, that this is not a 'get rich without work' scheme. He lays out the plan of action, but the reader must commit to the actual work (and it is work) to accomplish that plan.

Ultimate Guide appropriately named - It delivers!

I purchased this book based on my prior experience with Tom Antion, who I know to be a superb marketer. I've been using Tom's information and techniques for over 5 years, and every time I use his teachings, I get results. As I prepare to take my Image Coaching / Consulting firm to the next level, I'll once again be referring to Tom's wisdom in this book to help me make the move. Consistently good information, delivered in an easily-understood style, without a lot of hype - just what a hard-working solo entrepreneur needs. Highly recommended!