The Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

by Des Dearlove and Stuart Crainer

The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1841120162
• ISBN13: 9781841120164
• Release Date: March 1999
• Publisher: Capstone
• Length: 264 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"

Customer Reviews

A great book for learning about brands!

I found this book by accident. It would not have been on my list at all. However, it looked interesting, so I bought it. I am glad that I did. It is written with a light, and airy sense. It also tell you all about those billion dollar brand names that you see all the time. It also tells you a little history about them, and what kind of markets they have won. It is a book for everyone, not just business majors. I was so interested in all of the info on the brands that I knew so well, that I read the book in three days. That is very fast for me. I think everyone will enjoy this writing, and I highly recommend it for all those who might be interested in learning more about those brands they see every day. Have any questions? please e-mail me at welderal@yahoo.com