The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

by John Allen Hendricks

Book Overview

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

• Format: Hardcover
• Language: English
• ISBN: 0739140035
• ISBN13: 9780739140031
• Release Date: June 2010
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 310 Pages
• Weight: 1.23 lbs.
• Dimensions: 1.1" x 6.1" x 9.0"