The Truth about Trust in Business: How to Enrich the Bottom Line, Improve Retention, and Build Valuable Relationships for Success

by Vanessa Hall

Book Overview

Praise for THE TRUTH ABOUT TRUST IN BUSINESS: ''I admire the important work Vanessa is doing in increasing trust in relationships, companies, and ultimately, in all society. She is truly a catalyst... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1934572179
• ISBN13: 9781934572177
• Release Date: July 2009
• Publisher: Emerald Book Co
• Length: 264 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"

Customer Reviews

A must read for any business leader and a valuable addition to any community library business collec

Trust is a more valuable resource than people give it credit for being. "The Truth About Trust in Business: How to Enrich the Bottom Line, Improve Retention, and Build Valuable Relationships for Success" is a guide to inspiring employee loyalty and trust, and pushing businesses to expand further on this trust. On so many levels, from customer and employee to CEOs, trust is something that is simply needed to keep a business honest, moving, and profitable. "The Truth About Trust in Business" is a must read for any business leader and a valuable addition to any community library business collection.

A quality book for those working to understand trust and its role in their business relationships.

As expected from its title, "The Truth About Trust in Business" explores trust, its origins, and how to maintain it. Author Vanessa Hall's conversational style is very readable and keeps reader interested. She presents what could potentially be a boring topic without getting dry or dull. Hall has created a brick wall metaphor to describe how trust affects relationships and which stressors are most likely to break trust. The wall consists of 3 parts: expectations, needs, and promises. Hall devotes several chapters to explaining these components and what role each play in fostering trust. She makes great use of anecdotes and examples and includes helpful illustrations of her wall metaphor to explain how trust broke down in the given situation. In later sections, Hall provides self-evaluation quizzes for the reader to assess their trustworthiness. Most chapters end with "Something to do," encouraging the reader to reflect on the topic of the chapter and work toward understanding their needs, expectations, and promises, and how they relate to others. "The Truth About Trust in Business" is a quality book for those working to understand trust and its role in their business relationships. It is well suited to any level, from employee to manager, customer or salesperson. The book is definitely a good read for anyone who works in business and wishes to improve their business relationships.

Valuable Resource!

Reviewed by Irene Watson for Reader Views (6/09) Every business owner has one question to answer: Can you be trusted? And, on the other side, consumers ask: Who can I trust? With the hardships many people are having during the economic downturn, trust becomes a big issue for many. But, the truth of the matter is, one must trust themselves first before they can gain trust of others. Vanessa Hall, in "The Truth About Trust in Business," explains that from the workshops she presents she tallied the most common answers to her exercise of asking her participants to think of a person in their life they trust the most. The answers were: honest, genuine, has integrity, displays selflessness, and does what they say they will do. I'm sure we all have the same picture of a trusting business. However, as business people, do we portray these attributes to our customers? Hall's book, which is more of a workbook than a narrative, helps us understand the promises our customers expect as well as their needs and wants. She also explains, from the customer's perspective, Maslow's Hierarchy of Needs. As well, Hall talks about the types of trust and how people build trust. She explains blind trust, skeptical trust, situational trust, and, referred trust. As business owners we certainly want to capture customers that have referred trust - the word-of-mouth trust. We also want to retain our customers by ensuring trust is not broken. "The Truth About Trust in Business" is a guidebook that shows us how to become more trustworthy and build the trust through the brand of our businesses. It also gives us valuable tools to determine for ourselves how trustworthy we are in our own business. Vanessa Hall gives a realistic model to reinforce our own core principles and doctrines, not only in our business but in our own lives. I believe this book should be used in the curriculum of all business schools.