It has to do with success, abundance and mindset, therefore the so-called Law of Attraction (LOA) gained a widespread diffusion.
Self proclaimed "experts" and gurus claim it makes wishes satisfied and dreams realized.
Truth is that it is a superstition: by them thoughts become stuff, pending that certain procedures are executed.
No proof exist that this really happens, but prooves exist that as it is proposed it is at least a waste of...