The Transformer: Principles of Making Isotype Charts

by Marie Neurath

Isotype (International System of Typographic Picture Education) is a system of pictograms designed to communicate complex information in a nonverbal way. Developed in 1936 by a team of sociologists lead by Otto and Marie Neurath, this process of "transforming" data into visual form has strongly influenced the fields of graphic design. The Transformer: Principles of Making Isotype Charts is the first English-language primer on Isotypethe foundation of the modern-day pictographic signals found in airports, train stations, highway signs, and computer interfaces. Featuring illustrated examples and essays, including a previously unpublished essay by Marie Neurath, The Transformer is a long-overdue appreciation of an important moment in the history of visual communication.

• Format: Paperback
• Language: English
• ISBN: 0907259405
• ISBN13: 9780907259404
• Release Date: December 2008
• Publisher: Hyphen Press
• Length: 126 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 4.9" x 8.2"
• Grade Range: Postsecondary