The Trademark Guide: How You Can Protect and Profit from Trademarks

By Lee Wilson

Book Overview

"A highly accessible text." --Lawyers Weekly
A User-Friendly Handbook on Understanding Trademarks

Trademarks are a crucial part of the American economy. In plain language with scores of real-life examples, this new edition of The Trademark Guide draws on Wilson's experience and addresses issues important to both would-be trademark owners and those who already own trademarks, including:
How to choose a trademark without risking a lawsuitHow trademark rights are gained and perfectedHow to use a trademark properlyWhat constitutes trademark infringementWhat to do if your trademark is infringedHow trademark law applies to new mediaAnd much more
Completely updated to reflect recent court decisions and changes in the law, this edition features an Internet trademark resources list and expanded information on trademarks in the digital world. Packed with examples, FAQs, and a glossary, The Trademark Guide, Third Edition, will become the go-to for anyone with questions about the complexities of trademark law.

• Format: Paperback
• Language: English
• ISBN: 1621537013
• ISBN13: 9781621537014
• Release Date: June 2019
• Publisher: Allworth
• Length: 288 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.9" x 5.9" x 8.9"
• Age Range: 18 to 10 years
• Grade Range: Postsecondary to Grade 5