The Toy and Game Inventor's Handbook: Everything You Need to Know to Pitch, License, and Cash-In on Your Ideas

by Richard C. Levy and Ronald O. Weingartner

Industry pros Richard C. Levy and Ronald O. Weingartner encourage, inspire, and guide you step-by-step through the perils and pitfalls of toy and game licensing. This exhaustively researched,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1592570623
• ISBN13: 9781592570621
• Release Date: July 2003
• Publisher: Alpha Books
• Length: 488 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.1" x 6.9" x 9.5"
• Age Range: 18 years and up
• Grade Range: Grade 12 and higher

Customer Reviews

a realistic overview of the business

Being a game inventor for over 25 years, I felt like I was reading my biography as I read this book. It is totally honest about the chances of selling a game to a game company (I don't do toys). However, it is also valid as it relates the stories of inventors regarding the satisfaction and passion the we derive from the creative process. It is well written and enjoyable to read.

A MUST HAVE!!!

The authors take you into the innermost sanctum of the toy industry through colorful, informative interviews that span dozens of subject areas. The toy industry at its rip-roaring, zany, zappy best. All other books I have read about licensing concepts to toy companies pale when compared to this work. This is the book of record. Joel, Danbury, CT

Increase Your Confidence

The Toy and Game Inventor's Handbook gave me instant erudition about the arcane world of marketing and licensing inventions. Thanks to this book I have more poise, confidence and a sense of security when I approach potential licensees.Before you buy this book, get a few highlighters because you will want to mark all the gems of knowledge the authors unselfishly share with readers.RozHarrisburg, PA

Fantastic Book

I wouldn't call myself an inventor by any stretch of imagination but I did come up with a new toy idea that has become a big hit via word of mouth. I wanted to submit it to some toy companies for review and had no idea how to do so. I purchased this book looking for direction on how to submit ideas, look for patent information, industry contacts, etc. This book offers it all. It has been a great resource for getting me started in some sort of direction and the amazing thing is one of the authors gives you his email address and was very responsive to my questions.

Your Map to Toy Success

You can have track and a train, but without an engineer you're going nowhere. Richard and Ron are experienced engineers who take their readers on a diesel-powered trip through toy land, visiting all the way stations critical to the commercialization of playthings.  The currency of this book comes in the form of quotes from over 150 successful independent inventors, company executives, brokers, sales reps and others that power and drive the toy business. Nothing in the book is theoretical. It is based upon their hands-on, empirical experiences. It is state-of-the-art. I have lots of great ideas. This book has already started to open up opportunities for me just as the railroads opened vast regions of our nation to settlement and trade.  --Martin Brown, San Francisco, CA