The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the New Driving Force

by Eric Viardot

Book Overview

While it is possible for a company achieve short-term profit, it is much more difficult to sustain corporate success over time. This book is intended for those who run, or want to run, a business whatever its size or activity, with the objective of making it sustainable so that it will be a legacy for future generations. Indeed, the real purpose of corporate strategy is not only to make quick profits, but more importantly to create an organization...

• Format: Paperback
• Language: English
• ISBN: 3662572001
• ISBN13: 9783662572009
• Release Date: July 2018
• Publisher: Springer
• Length: 114 Pages
• Weight: 0.41 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"